Hey TCG Partners!
Last week, we had an incredible opportunity to come together for our latest Voice of the Microsoft Partner. The VOMP focused on one of today's most exciting topics: the rapid evolution of AI and its potential to transform business automation. We explored the current landscape of AI and what the future holds for companies looking to innovate in new, groundbreaking ways.
Key Takeaways from the Event
Sherman Crancer (LION) addressed how far AI has come in just one year. A key theme in Sherman's remarks was the shift from simply understanding AI to implementing it at scale. Sherman emphasized that while AI has grown rapidly, businesses must now address the psychology behind customer adoption, including understanding what clients are truly looking for in AI-driven solutions.
The insights shared by our guest speakers, Dr. Alex Heublein, President of Netsurit, and Andrew Boe Director of WW Partner Strategy at Microsoft, provided invaluable perspectives on how AI is already shaping our business processes, as well as the challenges and opportunities that come with this technology.
Intelligent Process Automation: More Than Just Speed
Dr. Alex Heublein emphasized that businesses are moving beyond simply automating existing processes. Today, the real focus is on making those processes smarter, not just faster. Through intelligent process automation, businesses can streamline operations while gaining deeper insights, ultimately creating systems that improve themselves over time. It's not about doing the same work quicker but enhancing the workflow.
Conversational AI: Chatbots Are Getting Smarter
Andrew Boe discussed how chatbots (or, as he prefers to call them, "intelligent agents") are becoming more than just customer service tools. By integrating advanced AI, these agents can handle a growing number of tasks—whether assisting customers, managing internal queries, or supporting HR functions. The ability to automate repetitive questions and free up valuable human resources is transforming how companies operate.
Changing Perspectives on ROI
Another key theme of the discussion was the shift in how companies measure success with AI investments. As Dr. Alex Heublein noted, ROI was the top concern for businesses adopting new technology. However, today's businesses are more interested in exploring what's possible with AI, even if it means waiting a little longer for that ROI. The focus has shifted to innovation and long-term transformation rather than immediate returns, a testament to the game-changing potential of AI-driven solutions.
Looking Ahead
As we look to the future, one thing is clear: AI is not a fleeting trend. It's an evolving force that will continue to shape industries, processes, and customer experiences. Whether it's through intelligent automation, more interactive data tools, or advanced conversational agents, the opportunities are vast—and we're just scratching the surface of what's possible.
We are excited to announce that this isn't the end of our AI conversations. We'll host quarterly roundtables over the next few months with crucial executives and thought leaders. These discussions will focus on the latest advancements and provide real-world applications for partners to stay ahead in this fast-evolving space.
What's Next
Join us for our next Voice of the Microsoft Partner for a partner spotlight featuring Dream Big Tech LLC.
Head to our events page to download the ICS calendar invite for the remainder of the year!
We look forward to seeing you at the next VOMP!
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