Growing as a Microsoft Partner Starts with the Right Support.
The Microsoft ecosystem is filled with opportunities, but it’s also complex. Many partners struggle to maximize incentives, align with Microsoft’s priorities, and gain visibility with sellers and customers.
That’s why we created The Crancer Group—to help partners like you cut through the complexity, optimize your partnership, and unlock new growth opportunities.
Leadership That Understands the Microsoft Ecosystem
Sherman spent more than five years at Microsoft, working directly with partners to drive growth and success. His experience within Microsoft gave him deep insight into what works, what doesn’t, and how to build a thriving business within the ecosystem.
With a passion for business risk management, profitability, differentiation, and creative marketing strategies, Sherman has helped Microsoft partners transform their approach to sales, marketing, and partnership engagement.
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Sherman Crancer
PRESIDENT
Sherman is a high-energy, fiscally conscious, and goal-driven technology executive who thrives on innovation, creative problem-solving, and data-driven decision-making. His expertise in Microsoft's partner ecosystem enables him to create scalable, high-impact growth strategies that drive long-term success.
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Richard Crancer
CHIEF OPERATING OFFICER
Richard oversees all operational functions at The Crancer Group, ensuring seamless execution of strategic initiatives. With a background in financial services and customer experience, he brings a structured, results-driven approach to supporting Microsoft partners in achieving their goals.
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Andres Oceguera
DIRECTOR OF PARTNER ALLIANCE
Andres is a business development consultant with years of experience in the tech industry. He specializes in helping Microsoft partners build and strengthen their relationships within the ecosystem, focusing on sales strategy, channel development, and long-term business planning. His ability to tailor solutions to each partner's needs has made him an invaluable asset in driving revenue and unlocking new opportunities
Phil Kent
ALLIANCE PROGRAM, PARTNER DEVELOPMENT MANAGER
A retired Marine Corps First Sergeant with 20+ years of leadership experience, Phil applies his expertise in team building, operations, and strategy to help Microsoft partners succeed. With a master’s degree in Homeland Security, he brings a unique ability to assess risks, streamline processes, and foster meaningful business relationships.
Josh Rogers
DIRECTOR OF BUSINESS DEVELOPMENT
Josh has worked with Fortune 500 enterprises, SMBs, health systems, and SLED organizations, helping them navigate IT transformations, streamline operations, and adopt scalable solutions. His expertise in hardware, software, and managed services enables him to develop tailored solutions that align with Microsoft’s priorities and drive measurable results.
Riva Clendenon
MARKETING EXECUTIVE
Riva is a marketing strategist with expertise in digital marketing, brand positioning, and Microsoft partner engagement. She leads The Crancer Group’s marketing efforts, helping partners enhance their visibility and create impactful collateral that aligns with Microsoft’s standards. With a bachelor’s degree in business administration, marketing from California State University, San Marcos, Riva is passionate about developing innovative marketing strategies that drive partner success.
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Gianna Crancer
MARKETING COORDINATOR
Gianna plays a critical role in executing strategic marketing initiatives at The Crancer Group. She holds a bachelor’s degree in psychology from California State University Channel Islands and brings a fresh, research-driven perspective to partner engagement and digital marketing.
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Tyler Wheeler
FACILITATOR
Tyler is a dedicated educator and sales professional with over 15 years of experience in technology and software development. As a Facilitator and Moderator for Azure Immersion Workshops and Customer Immersion Experiences, he delivers impactful training sessions that help partners understand and implement Microsoft Azure solutions effectively.
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David Glance
FACILITATOR
David is a former U.S. Air Force Intelligence Analyst specializing in education, training, and innovation. With six years of service, he has developed a passion for interactive learning environments and is committed to helping Microsoft partners unlock the full potential of Azure technologies.
Driving Results for Partners Like You.
